Companies thrive on marketing and advertising campaigns to grow and stay healthy. When it comes to advertisements and campaigns you should keep in mind that tracking effectiveness is important for success, and no one can afford to throw money away. Here are two ways you can track your campaign’s effectiveness:
Call Tracking
Many people we speak to are unaware of what call tracking is all about. Call tracking essentially creates logs of phone calls and forwards them without delay. These logs contain the number, duration, the time call was initiated and the town from which it was made. These reports may be e-mailed on a schedule that is most convenient for you.
Google Analytics
Using web analytics is the first step in making your online presence profitable and effective. Google Analytics is offer free and will let you know valuable information about your website and landing page visitors:
• What keywords did they use to find your website?
• Are people leaving your website too quickly?
• What content are they interested in?
• Goal tracking (lead and sale generation)
• ...and much more
Consider this:
Do I have call tracking set up on my print and online advertising?
Are the reports emailed to me weekly?
Do I make decisions based on “gut feeling” or results?
Do I have Google Analytics installed on my website?
How many visitors go to my “Home” page and don’t return?
Is there an effort or plan to improve my website's performance?
Take action… Schedule a 30 minute complimentary review of your current marketing program with a BlueWater expert.
During this review we will look at the missing pieces to your success and determine ways to improve your marketing efforts.
